Content marketing major rules

Content marketing major rules

Content marketing is a tactical marketing strategy focused on creating and publishing useful, appropriate and consistent content to attract a target audience. This helps make a sale. It gives you authority and credibility, which helps prospects buy from you.

A successful content marketing strategy is not simply to fill your website with random articles or blogs. Here are the 5 golden rules.

1. What is the purpose of your content?

Every piece of content you produce must have some kind of call to action. For example, if you want to send people to a sales page, you need some kind of message telling them to 'Click here now'. Your goal could be to generate traffic to a web page, improve your SEO, optimize your SEO, generate revenue for your affiliates, increase your credibility and authority, or collect emails Optional.

2. Write in a friendly tone

Write using informal language. Imagine that your article, blog post or report specifically concerns the person who reads it. Use contractions in your text. For example, do not and cannot and cannot. You can also break the common grammar rules, but make sure there is a reason.

3. Use your personality and voice

Your personality and voice help differentiate your content. They help you develop and strengthen your brand. If you are naturally funny, then if so, your content can and should be funny too. Or if you're serious, your content will reflect that. Look for the writers you love and read their articles and publications. How do they share their voice and personality?

4. Make your content easy to read

Simple formatting is best for content marketing. Use bold, bold, bold words sparingly. If you use too much, the reader won't know where their eye is supposed to go. Study content that you find easy to read and content that is too distracting. Is there too much formatting? Not enough? When the article is not easy to read, what would you do to correct it? What would make it easier to read?

5. Plan your content

Planning your content marketing helps you get the most out of your efforts. Some people plan their content for the week ahead and plan it for the entire quarter. No matter how you do it, make sure you have a plan. Determine your keywords and topic. Decide when and where you're going to publish it. Incorporate your content into your traffic generation, SEO, sales, and marketing strategies.

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